Lucijana Jerković
Head of Global PR, Croatian National Tourism Board
Lucijana (Luci) Natalija Jerković, has been Head of Global PR at the Croatian National Tourist Board since 2016. She is a native Canadian who decided to move from Calgary and make Zagreb her home in 1997. She has spent just under 15 years working in the pharmaceutical industry, as well as holding various roles in PR and project consulting in various other industries.
Luci holds multiple degrees including an MBA, MSc, BSc and BA, from various Canadian, UK, EU and US post-secondary institutions. She is also an internationally Accredited Business Communicator (IABC) and is a certified PR professional (CSOJ) via the Croatian Public Relations Association.
Luci was one of the original founding members of the Canadian Croatian Business Network (CCBN) and is a member of the General Assembly of Crveni Nosovi Klaunovi Doktori (Red Noses Clowndoctors) in Croatia, which she has supported during their full 10 years of operation in Croatia.
Luci will speak on the panel “The future of healthcare in Croatia” given the recent development of healthcare tourism promotion.
